§06 — Demand Drill-down
Merchants & payments
Where Bitcoin is actually spent — storefronts that accept BTC, B2B invoicing, cross-border settlement, and Lightning-native commerce. The demand side of the economy Lunar Rails settles through.
Segment dossier
How Merchants & Payments actually works. Structural dynamics, key flows, where Lunar Rails fits.
No dossier written for Merchants & Payments yet. This is the qualitative truth about how this segment actually works: structural dynamics, key flows, chokepoints, dominant business models, and where Lunar Rails fits. Curator-authored, evidence-backed.
Retail
0
B2B
0
Cross-border
0
Lightning-native
0
Gaming
0
No principals in the Merchants catalog yet.
Provider concentration
Who already serves the merchant segment, by service category. Each row is a (provider × capability) pair ranked by how many catalog principals in the segment use it.
No providers recorded for this segment yet.
Add provider relationships from the editor or via Fathom calls mentioning who an entity uses for custody, liquidity, payments, etc. They’ll surface here automatically.
Merchants & payments · 0 principals tracked