WatchingResearch laneGTM / Relationships

Family offices & private wealth

Private wealth is relationship-led. The product is trust, custody confidence, reporting, estate continuity, and advisor-safe packaging.

Weekly question

Which advisor or relationship channels can create repeatable private-wealth Bitcoin demand?

Accounts

7

Primary

1

Freshness

Live board

Next visible action

Introduce Prime Vaults and marketplace thesis.

Lead list

Reachability is derived from outreach evidence. Market size is each company's own estimated revenue, computed from monthly Bitcoin production by industry vertical. LR contract value is our expected take — 50% of their Bitcoin trades at a 30 bps OTC spread — not their whole output.

Companies

7

Already talking

1

Can continue

0

Can contact

1

No path yet

5

0 unreachable

Market size / yr

Not sized yet

2 live rows

LR contract value / yr

Not sized yet

50% of trades · 30 bps

Account pipeline

Daily driver

The full mining lead list: company, vertical, reachability, contact owner, scale, conversion potential, and the next move. Filter by any of them; select a row for the supporting Atlas context.

7 of 7 accounts
Private wealth
United StatesTBD - qualify

Introduce Prime Vaults and marketplace thesis.

Private wealth
United StatesResearch signal

Explore marketplace and Prime Vaults distribution.

Private wealth
Already talkingGTM / RelationshipsChannel leverageMedium

List specific firms and classify by custody/execution stack.

Private wealth
No path yetGTM / RelationshipsTBD - qualifyMedium

Map warm intros and proof required for referral comfort.

Private wealth
No path yetGTM / RelationshipsBenchmarkMedium

Identify Bitcoin-friendly operators, not generic wealth lists.

Private wealth
No path yetGTM / RelationshipsTBD - qualifyLow

Define problems Lunar Rails can solve without becoming generic wealth management.

Private wealth
No path yetGTM / RelationshipsBenchmarkLow

Benchmark where they fail the client journey.

Segment totals

How much of the industry this board adds up to: companies engaged, their combined market size, share of each vertical, and who owns what. Shares and industry totals are estimates from the sized companies.

Engaged accounts

1

talking + can continue

Market represented / yr

Not sized yet

Share of industry

of ~$10.4B/yr mining

Companies on board

7

1 verticals

By vertical

VerticalCompaniesMarket represented / yrShare of vertical
Private wealth7

By contact owner

GTM / Relationships6GTM / Capital Markets1

Segment brief

What this page is for

Primary targets

1

Entities that deserve account briefs, owner assignment, and concrete outreach or follow-up.

Secondary targets

1

Useful opportunities to keep warm without letting them steal the week's focus.

Watching

0

Benchmarks and market signals that should inform the segment, not become the GTM list.